learn how to design + launch a business

level: beginner

this fun, self-paced course will set you up for success. 

in LCL, you'll not only learn how to design, but also how to use your new skills to start your OWN design business and live the #bosslife you dream of.

in LCL, you'll not only learn how to design, but also how to use your new skills to start your OWN design business and live the #bosslife you dream of.

 this comprehensive, all-in-one design + business course will put you on the fast track to being a rockstar design boss! 

you'll learn:

  • design basics 

  • adobe apps

  • brand basics

  • production skills

  • design projects

  • business blueprint

  • the business of design

  • launch strategies

  • ...and so much more!

PLUS, you get to pick 

your creative business path: 

FREELANCE or PRODUCT LINE

don't miss out. school starts 10/28/19!


 this comprehensive, all-in-one design + business course will put you on the fast track to being a rockstar design boss! 

you'll learn:

  • design basics 

  • adobe apps

  • branding basics

  • production skills

  • design projects

  • business blueprint

  • the business of design

  • launch strategies

  • ...and so much more!

PLUS, you get to pick your 

creative business path: 

FREELANCE or PRODUCT LINE

don't miss out. 

school starts october 28!


take a peek inside the course


take a peek 

inside the course


42+ jam-packed lessons delivered in a combination of: 

videos

design projects

downloads

plus, YOU pick your creative path.

pick your 

creative path.


when you enroll in designer startup, you'll get to pick your creative business focus—

FREELANCE or PRODUCT LINE—and follow that through the course. the first half of the 

course focuses on the basics of all forms of design and is identical for both paths. 

the second half is where we'll get into tailoring the content and projects to the specific paths. 


 if you're not sure which you'd prefer, check out the deets below to help you choose!



when you enroll in designer startup, you'll get to pick your creative business focus—FREELANCE or PRODUCT LINE—and follow that through the course. the first half of the course focuses on the basics of all forms of design and is identical for both paths. 

the second half is where we'll get 

into tailoring the content and 

projects to the specific paths. 


 not sure which to choose? 

check out the deets 

below to help you decide!


freelance.

this path guides you on your way to 

becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.


this path guides you on your way to becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.


 as a freelance designer you'll: 

work on these types of projects and more:

branding | ad campaigns | direct mail

for these types of clients:

ad agencies | corporations | small businesses

product line.

this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.


this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.


 with a product line you'll: 

create these type of products and more:

greeting cards | gift items | home goods

for these types of businesses:

retail shop | licensing | wholesale


SO. are you ready to be a #designboss?

yay! pick your path + enroll!

freelance.

freelance.

product line.

you’ll learn to design like a pro and how to launch a successful freelance design business. 


you’ll learn to design like a pro 

and how to launch a successful 

freelance design business. 

Liquid error: product form must be given a product
Liquid error: product form must be given a product

you’ll learn to design like a pro and how to launch a successful product based business. 

 

Liquid error: product form must be given a product

product line.

learn to design like a pro 

and how to launch a successful 

product based business.

Liquid error: product form must be given a product

if you dream of a career in design, but don’t know where to start, or are stuck trying 

to piece things together on your own, and a university program is not in the budget... 

 this course is exactly what you need.  


i'll teach you to design like a pro, step-by-step using my EXACT design 

process, the ins and outs of design programs that i use every day, 

and my secrets for landing dream clients + customers.

if you dream of a career in design, but don’t know where to start, or are stuck trying to piece things together on your own, and a university program is not in the budget... this course is exactly what you need.  


i'll teach you to design like a pro, step-by-step using my EXACT design process, the ins and outs of design programs that i use every day, and my secrets for landing dream clients + customers.



OH. plus, there are bonuses!

OH. plus, there are bonuses!

Oh EM gee, soooo many bonuses! why? we want to make sure 

you’ve got everything you need to work like a pro, of course!

Oh EM gee, soooo many bonuses! 

why? we want to make sure 

you’ve got everything you need 

to work like a pro, of course!

downloadable worksheets ($397 value)

downloadable worksheets 

($297 value)

these handy worksheets are the perfect course companion to guide you along the way, take notes and jot down ideas in. they are available as you navigate through the course.

these handy worksheets are the perfect 

course companion to guide you along the 

way, take notes and jot down ideas in. they

 are available as you navigate through the course.


readymade templates ($397 value)

readymade templates 

($397 value)

jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.

jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.


resource guides + checklists ($497 value)

resource guides + checklists 

($497 value)

talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!

talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!


designer starter kit ($147 value) 

MUST-HAVE TOOLS

designer starter kit ($147 value) 

MUST-HAVE TOOLS

PANTONE® STARTER GUIDE

whether you’re freelancing or designing products, this tool is a must-have. this coveted swatch deck will get you up and running with the most popular colors.


DESIGNER PENS

there’s nothing like putting ink on paper with a great pen, and these are our personal faves! they come in all sorts of thicknesses, too, so you have a perfect pen for...well, everything! 


SKETCH BOOK

every designer needs a sketch book to doodle all their amazing ideas in! this one has awesome paper, and a bright bookmark so you can find right where you left off. 

PANTONE® STARTER GUIDE

whether you’re freelancing or designing 

products, this tool is a must-have. 

this coveted swatch deck will get you up 

and running with the most popular colors.


DESIGNER PENS

there’s nothing like putting ink on paper with a great pen, and these are our personal faves! they come in all sorts of thicknesses, too, so you have a perfect pen for...well, everything! 


SKETCH BOOK

every designer needs a sketch book to doodle all their amazing ideas in! this one has awesome paper, and a bright bookmark so you can find right where you left off. 


*psst this bonus is only available to US/Canadian 

customers who choose our paid in full plan.


PLUS project reviews + coaching from me!*

PLUS project reviews 

+ coaching from me!*

($997 value)

that's right! you can send me up to THREE of the main projects in the course for review. i'll provide thorough feedback and tips for improvement as needed.

that's right! you can send me up to THREE of the main projects in the course for review. i'll provide thorough feedback* and tips for improvement as needed. PLUS 2 half-hour, 1-on-1 coaching sessions!*

eek! these bonuses are included 

ON TOP OF the course content! 

that's over $3100 in bonuses!

eek! these bonuses are includedON TOP OF the course content!that's over $3100 in bonuses!

after designer startup, you will

after designer 

startup, you will

be on your way to designing 

like a pro with the essential 

skills and tools needed 

to launch your design biz. 

have the confidence and 

skills to work with clients

 big and small, and start 

making a living as a designer.

have the foundation to 

create the #bosslife you 

daydream of, doing what 

you love every day 

have the foundation to create 

the #bosslife you daydream of, 

doing what you love every day. 

LCL academy will teach you

everything you need to start designing 

and living your #daydream, like now. 

designer startup will teach you everything you need to start designing and living your #daydream, like now. 

meet your instructor

oh hey, i'm robyn!

i bet you’re thinking, who IS this girl that’s gonna teach me all this amazing stuff? well, that’s me! hey! i'm robyn, so nice to meet you! 


after being a designer for almost 20 years(!!) i’ve done everything from earning a masters degree in design, to working for some of the biggest ad agencies around, to running my own businesses freelancing, creating invitations for couples around the world (including two bachelor alum!), and designing fun products sold at big retailers like target, paper source, nordstrom, and more, to exhibiting at major trade shows, manufacturing products overseas, licensing my designs, working with sales reps and distributors, and even had my very own retail store. 


whew! i’ve learned a TON along the way and i’m so excited to share it all to help you level up your design skills and start YOUR dream business. 

i've worked with

these amazing retailers

...these fab agencies

...and a whole lot more! 

and with a little guidance and the right tools, you can TOO! 


invest in yourself and take the first step toward 

starting your own amazing design business.

...and a whole lot more! 

and guess what? with a little 

guidance and the right 

tools, you can TOO! 


invest in yourself and take the 

first step toward starting your 

own amazing design business.

PRE-ENROLL NOW!

Liquid error: product form must be given a product
Liquid error: product form must be given a product

this course is 

perfect for you if:

  • you're an aspiring designer wanting to learn to design like a pro and launch a freelance or product-based design business.

  • you're an artist wanting to learn how to turn your art into ahh-mazing products and create a thriving, product-based design business.

  • you want an all-in-one way to learn to design and the business of it all.

  • you’re looking for a no-fluff, get-down-to-business kinda course, in a fun and easy-to-understand format so you can get started, like now.

  • you’re a self-starter willing to put in the work to be a superstar designer.


this course is perfect for you if:

  • you're an aspiring designer wanting to learn to design like a pro and launch a freelance or product-based design business.
  • you're an artist wanting to learn how to turn your art into ahh-mazing products and create a thriving, product-based design business.

  • you want an all-in-one way to learn to design and the business of it all.

  • you’re looking for a no-fluff, get-down-to-business kinda course, in a fun and easy-to-understand format so you can get started, like now.

  • you’re a self-starter willing to put in the work to be a superstar designer.

what people are saying...

jessie

senior art director

Robyn is a ROCKSTAR

Robyn is a ROCKSTAR. Not to mention you’ll be completely charmed by her charismatic and bubbly personality. She was my first mentor and teacher in the design/advertising world. I still to this day incorporate design and presentation techniques that I learned while under her wing. 


I thought it was so brave to go off and start her own company and when she launched her first line of products, all I could think was WOW. Everything was so unique, detailed and beautiful I couldn’t help but admire her freelance work and how she was handling her brand. I still check in regularly to see what kind of new design techniques and fun products she comes up with. 


It takes a very hardworking and dedicated person to push themselves beyond the comfort of a 9-5, but she took it on(what seemed like to me) effortlessly. 


Anyone would be lucky to learn from Robyn’s vast knowledge on applying her design skills to her growing business. I’d be lying if I said I’d be where I was today without her supervision and guidance when I was such a new baby in the world of design."

have some questions?

i thought you might! so i’ve got answers. 

check out these faqs, and let me know if you think of any others!

i thought you might! so i’ve got 

answers. check out these faqs, and 

let me know if you think of any others!

how long do i have to enroll?

the course is open for enrollment until just before the official live date. HOWEVER, seats are limited so it's best to signup sooner than later. also, since this is the initial launch of this course, the timing for the next opportunity to enroll has not yet been finalized. so, if you’re ready to startup, get on in here!

when does the course start?

the official launch of this course is 10/28/19. the first week's content will be released then and you'll be able to access that content at that time. from that point on you are able to access the already released content whenever you want and complete it at your own pace.

if i buy today, why can't i access the course NOW?

great question! since this is a brand new course, we're offering special limited-time pricing, along with extra perks ONLY for our founder members (that’s you!)! 


you can totally wait and enroll in the few days before the course is live and enrollment closes, but you’ll likely miss out on big savings and extra goodies! the course will never be priced as low as it is durning this limited-time pre-sale so, if you like saving money, now is the time to invest in yourself!

how long will i have access to the course?

how about forevs! you'll have lifetime access, my friend...that is, as long as the loft + co. and our course platform are in biz, you'll be able to access the course materials and all updates to the course, too! if we switch platforms, you’ll be notified and given access there as well!

what is your refund policy?

we want nothing more than for you to be happy and succeed as a designer, and are confident that this is just the course to get you on your way! however, success takes a lot of hard work. there's no magic button. so we only want you to invest if you are truly committed and ready to invest in yourself and put in the work (at your own pace). but due to the digital nature of the content, potential mailed bonuses, and the individualized feedback that’s involved, we DO NOT offer refunds under any circumstances. we DO however allow a one-time transfer to another aspiring #designboss of your choosing if for some reason you are not interested in continuing. you can view the full policy in our terms + conditions at the bottom of this page.

do you have a payment plan?

yes! i totally get what it's like trying to get started while juggling multiple bills and responsibilities, so i made sure to include not one, but TWO payment plan options in addition to the pay-in-full option (which is always the best value!). 


our goal is to make this as easy, fun, and doable as possible for you! we never want you to overextend yourself. but we hope you see it as an investment in your future self! p.s...if you ARE able to pay in full, there's usually some type of discount and/or extra goodies involved. check out the payment options below!

are you dripping content?

yes. our intensive programs are released to you weekly, every monday for the duration of your course. this helps you to pace yourself and absorb the content, and keeps groups of students on the same timeline so you'll have others in the same spot as you to discuss things with in the facebook group. this format also helps us to balance the individualized attention through coaching and project reviews that all pay in full members get!  BUT, you have lifetime access to the content, so once it is released to you, you'll absolutely still be able to go at your own pace and complete it when you're able to.

who is this course for?

great question! this course is perfect for you if: 

• you’re an aspiring designer looking to learn design skills needed to launch a freelance or product-based design business. 
• you are a beginner with ZERO experience and are SO ready to dive into learning and launching. • you want an all-in-one solution to learn to design and the business of it all. 
• you’re looking for a no-fluff, get-down-to-business style course presented in a fun and easy-to-understand format. 
• you’re a self-starter willing to put in the work to become a superstar designer and business owner. 
• you're SO over your 9-5 and want to use your creativity to create a #bosslife with more freedom in your schedule

who is this course NOT for?

an even better question! this course is probably NOT for: 


• well-established designers/businesses. we love you but we just don’t want you to get bored! :D we’re working on more advanced courses tho, so stay tuned! 

• anyone who’s ONLY looking for a shortcut. spoiler: there’s no such thing as a shortcut to good design! sure, this course is packed with tips and techniques and things that will put you on the fast track, but while we have certainly streamlined things for you there’s no magical button or way to learn the skills and be successful without putting in the work.

how long does the course take to complete?

the course is spread out over 8 weeks, but is a self paced format, so it depends a lot on your schedule and how quickly you're able to work through and absorb the material. generally, it will take most students a few hours, 2-3 days each of the weeks of the program to get through the lessons, really absorb the material, and put it into practice. the most time-consuming parts are the hands-on design projects module. this module will spill over into future weeks as you build your portfolio or product line. there's no need to rush. the projects are simply made available during this module and should be completed thoughtfully and at your own pace to create the best work you can. that said, everyone works differently so time will vary per project, but you should plan to allow yourself a few hours minimum per project from start to finish (if you love to design, the time will FLY by!) please note: this is only an estimate to get through the course itself. it is an ongoing process to perfect your skills, and it will take lots of practice to become proficient in the design programs and for your skills to become second nature.

do i need a computer?

yes! since this is an e-course all lessons will be presented online. you'll also need a computer to complete the hands-on projects and follow along in the lessons. now, i’m a #macgirl through and through, so that is what i recommend. but, if you have a PC that is totally fine, too! FYI, the keyboard shortcuts, etc., that are provided within the lessons are mac-specific. 

do i need to buy fancy software?

nothing fancy here, but yes, adobe creative suite apps are required for this course. if you're serious about being a designer, these apps will basically become an extension of you and you'll more than get your money's worth. the programs that will be needed are: 


• indesign 

• illustrator 

• photoshop 

• acrobat 


adobe creative cloud has a free trial and various monthly payment plans so you can pick the apps and payment that works best for you.

what's the difference between FREELANCE / PRODUCT LINE?

great question! the course structure and content are the same for both paths. the lessons are just slightly tweaked in the second half of the course where the major design projects, and business modules are tailored to your chosen path. 


for instance, in the FREELANCE path, your projects will focus on typical corporate projects (ads, logos, direct mail, etc.), whereas in the PRODUCT LINE path, projects would focus on typical gift + lifestyle product design (stationery, home goods, etc.).

which path should i choose—FREELANCE or PRODUCT LINE?

this is really up to you! but, the answer lies where you have the MOST interest. do you see yourself working with corporate clients or other small businesses creating brands and working on marketing projects and ad campaigns? or do you see yourself creating gift, stationery, or other products to sell in your own online store? 


 keep in mind, no matter which path you choose you will learn the same material, but the lessons will be tailored to the path selected. you can eventually dabble in both once you’re up and running, but you’ll need to pick one focus for the course. so i would ask yourself: what type of business do i want to launch with and spend the most time on IN the course? 

can i switch paths if i change my mind?

yes and no. if you sign up for the wrong path or change your mind before the course starts we can definitely switch you over. however if the course has begun we cannot change the enrollment over at that point. 

YAY i signed up for the course! now what?

woohoo! we're SO excited you're joining us, and CONGRATS on the first step toward becoming a design pro! shortly, you’ll receive a welcome email with all the deets on what to expect, what's happening when, and the scoop on anything you may need to have ready to roll before the course officially launches. these will be showing up in your inbox in the coming weeks. yay! can’t wait to meet you!

what if i have more questions?

we're here to help! email any time at below

i know you've got big designer dreams.

i can help you make them real, and make it super simple for you, too. 

and, i know you’re busy so we'll skip the fluff and get right 

to the good stuff, so you can learn quickly, work efficiently 

and be on your way to living your daydream.

i know you've got big designer dreams.

i know you've got 

big designer dreams.

i can help you make them real, 

and make it super simple for you, too. 


and, i know you’re busy so we'll skip 

the fluff and get right to the good stuff, 

so you can learn quickly, work efficiently 

and be on your way to living your daydream.

seriously. you're gonna 

love this course!

PRE-ENROLL NOW!

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Liquid error: product form must be given a product

 classes start october 28th! 

but HURRY! prices go up in 

00Days
00Hours
00Minutes
00Seconds

see ya soon!




*mailed bonuses, coaching and project reviews are for pay in full plan enrollments only. all content and dates are subject to change or improvement. enrollees will be notified of any anticipated changes.

all content © 2019 designer startup., a meant to be sent, llc brand

DISCLAIMER         PRIVACY        REFUNDS        TERMS

hey girl. 

enroll by 10/7 and get a  

free dreamteam 

swag bag + 

1 hour of coaching!

use code: DREAMTEAM


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